FEBRUARY 23, 2022
The search for a luxury click vinyl flooring that combines flexibility and durability with elegance is over—introducing Stability™, Primco’s latest high-tech, more eco-friendly problem-solver! Cam Overacker and Tyler Yelland provide product intel from origin story to installation improvements and sneak-peak Stability’s debut at the PRIM-CON flooring event.
There are multiple reasons why premium flooring hasn’t always lived up to its promise. The race by manufacturers to meet the demand for cheaper high-end products, for instance, resulted in alterations to its composition. “When you have a product that’s 30% stone and 70% PVC, there’s really no way to bring that price down unless you add recycled content,” says Cam, adding that the problem with recycled content is that you can’t control what’s in it. “It’s like baking a cake. You’re throwing ingredients in that you don’t know how they’re going to react when they go in an oven. How are they going to react when you add heat and pressure?” Or glue. Or an uneven underlayment.
“Then you started producing stuff that was a great price, but, honestly, it was produced almost to fail,” says Tyler. When coupled with shoddy subfloor prep, either at the hands of an inexperienced installer or the short-sidedness of the homeowner, cupping, irregular expansion, and claims soon follow. It’s a recipe for disaster for installers, DIYers, and retailers alike.
Stability features superior construction to counteract those issues. “We’re taking a two millimeter SPC because that’s the thinnest and the thickest that we can go to help balance this off,” Tyler explains before digging into the product’s impressive tech specs. Think dimensional strength from both top and bottom combined with exceptional pliability. But don’t let the name or construction method fool you. For all its core strength, Stability has layers of luxe style baked (and pressed!) into its surface, giving the product a realistic visual on an SPC “You’re going to have a really nice top embossing on it,” he adds, confirming that the hot press technique provides more depth to the design, creating a click option with long-lasting textural appeal.
Primco unveils 11 SKUs in its Stability line just in time for the spring selling season. “We don’t normally start that big,” Tyler confirms, “but we’re going all in, and we’re excited about that.” Catch a glimpse of Stability and many other top-notch products at Prim-Con, March 8-11, 2022.
MENTIONED IN THIS EPISODE
QUOTES
Cam Overacker
“Not only [is Stability] more forgiving on the installation side, but it’s going to be able to add… a deeper texture; it’s going to hide the sins more than what a flatter floor would.”
“We talked about it being a trendsetting product. I don’t like the word “trend” to be honest with you. I think it’s more “revolutionary” is the way we’ve got to look at this.”
“We’ve always talked about things in the past about, you know, the environmental impact of shipping products that are heavy as well. The lighter the product, the more square footage you get in a container, the less containers that have to ship overseas, less carbon footprint.”
Tyler Yelland
“It’s kind of like if you had something that you needed to use a two-by-four, four, and you used a one-by-four, and it held up today, but it breaks, you know, a year down the road, you know, you still used the wrong product. You still put it in the wrong application, but you’re just delaying that inevitable end.”
“You know, you’re getting the best of both worlds. You’re getting the stability, you’re getting the flexibility. And that’s the really great part about this product.”
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Know Where You Stand is produced and edited by The Creative Impostor Studios.
To learn more about topics we discuss, visit https://primco.ca/ or contact your local sales rep.