DECEMBER 22, 2021
What a year! Pandemics aside, Cam and Tyler agree: 2021 was the perfect time to launch a podcast about flooring. While they’ve got plenty of exciting plans for the future, the duo pause to look back at their inaugural season. Grab your favorite beverage and settle in for a *spirited* fireside chat. Cam and Tyler trade highlights and takeaways from their freshman foray behind the mic. They also take this opportunity to thank the guests, support teams, and audience for making Know Where You Stand an international success.
“I’m a stats guy,” Cam proudly admits as he serves up a few data points between sips of gently spiked coffee. “We’ve got followers and listeners in nine countries. That was something that blew me away. We’ve got not only Canada and the USA, but India, Germany, and I think I saw Nepal!” That range speaks not only to Cam and Tyler’s chemistry but also the show’s content. They wanted to bring something beyond product endorsements to the podcast space. KWYS has delivered from the beginning, providing a unique platform for sharing information that retailers, installers, and consumers will find helpful.
Perhaps one KWYS episode that garnered the most significant response this year was “Selling Through Tough Times with Paul Reilly.” Author, trainer, and fellow podcaster Paul Reilly joined the guys to discuss value-added selling, sharing actionable steps for reframing customer interactions and closing more sales. Paul’s wisdom reminded us that challenges often lead to innovation.
Show topics have run the gamut from Primco history to current supply chain issues, but the podcast data confirms that KWYS listeners are especially keen on hearing from a broad range of industry voices. Cam and Tyler welcomed several guests this year, a trend they’re committed to exploring in season two. First up was Primco Operations Manager Angela Baldwin, who talked about the company’s pandemic responsiveness and introduced two exciting tech tools. The guys looked beyond the company campus for their second guest, Chris Maskell, CEO of the National Floor Covering Association of Canada. Chris supplied such rich info over the span of two episodes that retailers and installers might want to have a notes app open while listening.
In a season of superlatives––including the duo’s first appearance together as podcast guests themselves, on Distribution Talk with Jason Bader––Cam and Tyler are most proud of the bonds this show has helped them foster, both virtually and IRL. “It’s pretty awesome to be around Primco right now,” says Tyler.
Happy Holidays!
MENTIONED IN THIS EPISODE
The Q and A Sales Podcast
Distribution Talk
NFCA
Surfaces 2022
Ronald McDonald House Canada
CAM & TYLER’S HOLIDAY MOVIE PICKS
The Grinch (2018)
Fred Claus
The Polar Express
QUOTES
Cam Overacker
“I mean, just all the challenges that we were faced with, and everybody’s been faced with in 2021, I’m just super proud of the team and how, you know, I think it’s the best-ever team we’ve ever had.”
“When I think about this, I go, you know, we’re doing this to help bring an educational platform to our listeners who, many of them are going to be designers, contractors and or retail owners, retail salespeople, all that kind of stuff.”
Tyler Yelland
“I’ve been with Primco 14 years, and it’s been one of the best teams I’ve worked with…You can feel the internal passion to want to do better and to want to make it better just in every area of our company nowadays––and it’s awesome.”
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Know Where You Stand is produced and edited by The Creative Impostor Studios.
To learn more about topics we discuss, visit https://primco.ca/ or contact your local sales rep.
We know where we stand, so you know where you stand.