July 5, 2021

Welcome to the inaugural episode of – *checks notes* – a podcast about flooring!

If you’re a flooring professional, you’ve landed on your new favorite industry resource. Co-hosts Cam Overacker, president and CEO of Primco, and Tyler Yelland, Primco’s sales and marketing manager, invite listeners to eavesdrop as they talk shop.

Know Where You Stand provides in-house insights and covers every angle underfoot. Learn about the products and craftspeople that make this industry great, the latest technological advancements, and innovative strategies to help you close more sales. 

Cam and Tyler will explore a wide range of flooring industry topics in each episode, from residential to commercial, tile to hardwood, and everything in between. Along the way, they’ll also highlight the exceptional service that makes Primco a leader in the Western Canadian marketplace.  

So…why a podcast? Why now?

As the world begins to emerge from the pandemic, new priorities are taking shape. To that end, Cam and Tyler have pinpointed five themes within the industry that are deserving of a closer look: 

  • Technology. Smart tech investments make all the difference, especially in an industry impacted by the COVID-prompted shift in consumer buying habits. We look forward to supporting our retail partners with creative ideas designed to combat competition from behemoth e-commerce sites.
  • Product Options. We’re excited to share our latest and greatest finds with listeners, to discuss product applications and innovations, including exciting fall launches of high-end flooring.
  • Education. Installation is the final stage of production. We consider installers to be master tradespeople and want to help them level up their skills and knowledge.
  • Sales. There are very few industries in which clients can negotiate price; flooring is one of them. How can flooring pros avoid getting involved with the race to the bottom while keeping customers happy? 
  • Community. Primco is committed to Canada. We’re especially focused on hyper-local activities that bring awareness to the organizations we support. We can’t wait to introduce you to some of our favorites.

Throw in a bit of Primco history, a few special guests, and some royal name-dropping, and you’ve got the makings of Know Where You Stand, the only podcast dedicated to personalizing the professional in the flooring industry.

They say good people attract good people. Cam and Tyler are happy you’re here.

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Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://primco.ca/ or contact your local sales rep. We know where we stand so you know where you stand.