JANUARY 12, 2022
Leave it to Primco, Western Canada’s premier flooring distributor, to turn lemons into exciting launches. Primco may have reluctantly bowed out of this year’s International Surface Event, commonly known as Surfaces, in Las Vegas, but Cam Overacker, Tyler Yelland, and the rest of the team are thrilled to announce PRIM-CON 2022, a one-of-a-kind expo featuring a fantastic line-up of the latest products––on display in Primco’s newly renovated Calgary showroom.
PRIM-CON 2022, which runs March 1st through 4th, is the solution for anyone who can’t make the trip to Surfaces. This local expo offers folks a destination design space to safely view all the top trends from trusted Primco product partners. Think more options from Raintree™ and new high-shine tiles from the Next Floor® ScratchMaster® line. Cam and Tyler are also excited to show off two stunning marble designs from the Mannington® Adura®Apex luxury vinyl plank collection.
“I would be surprised if they don’t knock out some dealer’s choice awards,” says Tyler of Mannington’s stylish state-of-the-art introductions. Other Mannington highlights include five new SKUs within its Restoration Collection®. These products provide an even greater range of clean, modern-looking laminates, all of which are manufactured in the USA. That’s a geographical bonus for retailers who’ve found themselves deep into delays caused by overseas supply chain issues.
Cam explains that Primco’s dealer network has a competitive edge when it comes to the Mannington flooring catalogue. “That competition doesn’t have access to the Mannington name or the Mannington sheet vinyl or sheet vinyl period. It’s fairly limited,” he says, hinting at even more exciting reveals from this industry leader.
However new the products, Primco’s 75-year commitment to providing premium value remains the same. “We’re really taken a mid- to high-end approach this year on our launches,” Tyler says, adding that the company’s industry-leading, visually-pleasing product choices deliver the style and substance retailers expect from Primco.
Color trends may drive flooring aesthetics, but relationships build a business. “Business is about relationships,” Cam says. PRIM-CON 2022 lets folks meet the voices behind Know Where You Stand and interact with the amazing Primco team. Consider this episode your invitation to join them in their spectacular new Calgary showroom.
MENTIONED IN THIS EPISODE
International Surface Event 2022
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Know Where You Stand is produced and edited by The Creative Impostor Studios.
To learn more about topics we discuss, visit https://primco.ca/ or contact your local sales rep.
We know where we stand, so you know where you stand.