Applications & Aesthetics: The Real Cost of New Flooring

SEPT 1, 2021

You’ve pinned your favorite looks from social media. You’ve figured out what you’re willing to spend. Ready to make those decorating dreams a reality? Not so fast…How much do you really know about what that new floor is costing you? 

Cam and Tyler know, and they’re here to break down the particulars behind the prices. From application and aesthetics to installation and environmental impact, learn how to help your customers avoid the decision-making pitfalls that lead to years of dissatisfaction underfoot.

Hardwood, laminate, tile. The options within each product range are exciting––and endless. So, too, are the price points. “Floor covering is a big decision. It’s a big, big cost. It also is a big disruption to your home.” Cam says. 

Consumer confusion often drives shoppers to overlook the actual cost of a less expensive choice. Spending a bit more on a higher quality product ensures that the floor wears as well as it looks. For example, when consumers purchase from our Raintree line, they ultimately get more for their money because a larger portion of those dollars goes directly into the product itself, not the installation. 

The cost equation extends beyond purchase and installation considerations. Environmental impact adds a host of variables, including materials, manufacturing, and overseas transport, factors that could inflate the bottom line of a cheaper choice––without adding any direct value to the product or your home. There’s a lot to think about, but consumers don’t have to go it alone. “I think it’s our job as professional independent retail floor covering stores and wholesalers, to give them the options that will work for them,” says Cam.

“When you’re doing a floor, remember: get the end price,” says Tyler. You’ll uncover the beautiful, functional flooring of your dreams––on budget.

***
Know Where You Stand is produced and edited by The Creative Impostor Studios.
To learn more about topics we discuss, visit https://primco.ca/ or contact your local sales rep. We know where we stand so you know where you stand.