JANUARY 26, 2022

Colour, Style & Trends with Terry Marchetta, VP Residential Styling at Mannington

It’s no secret that Mannington® is the fashion leader underfoot, but do you know how they decide on those winning looks? Terry Marchetta, vice president of residential styling at Mannington Mills, Inc., schools Primco’s Cam Overacker and Tyler Yelland on the substance behind her company’s style forecasting as well as this year’s top four trends. The guys also persuade Terry to clarify a bit of Mannington mythology surrounding her role in creating a legendary SKU. 

As we enter year three of this pandemic, customers seek more optimism and a greater connection to nature. Four trends have emerged as this year’s top interior aesthetics in response. “They’re creating these looks that boost your mood,” says Terry, adding that the palettes have taken on a heightened sense of exploration and adventure. “They’re creating these landscapes that allow us to visually escape and reconnect, finally, with the outside world.” 

With her fashion and home textiles background, Terry has an eye for deciphering design data. She credits her close-knit Mannington team with creating sheet vinyl, LVT, wood, laminate, and porcelain flooring products that exude realism and our current reality. Consumers are asking more from their homes, and Mannington has myriad answers. “It’s completely different now. [It’s] where you work, exercise, educate your children. It’s where you entertain,” she says. That confinement has homeowners bringing various versions of the outside in. 

“I’ve been super happy to be partnered with Mannington because they are the design and style leaders in the business,” says Cam. This year’s portfolio is no exception. Mid-century Mindset, for example, is a nod to mid-20th-century design, combining the era’s focus on function with its preference for organic simplicity. Think European white oak and a  “less is more” ethos. Cottagecore is also grounded in simplicity, but with a traditional English countryside vibe, sustainable and in harmony with a rural setting.

There’s more to Mannington’s palette than woodland interpretations. Regency doubles down on the artisan-driven trend of opulence, glamour, and luxury, layering antiques and textiles over chevron or herringbone-patterned floors. The final design trend, Destination Unknown, is built upon Italian, Spanish, and Moroccan tradition, says Terry. “It’s a modern take on a Mediterranean lifestyle. It’s for those people that want to bridge the gap between the indoors and the outdoors by using open floor plans and organic materials.”

As for that Mannington mythology, if, like Tyler, you can recite the SKU for Aurora Sistina in your sleep, you’re not alone. While the classic vinyl’s origins story might remain fuzzy, Mannington’s appeal prevails. 

QUOTES

Terry Marchetta

“Nowadays, the consumer is extremely educated. Between the internet and these home shows and influencers telling her what is hot and what is not, she’s got a good handle on design, so it makes our job a little bit more challenging, right?”

“Everybody is reflecting on this pandemic differently, but the one thing that we keep hearing over and over is that it’s very stressful, right? It creates a lot of anxiety. So, of course, the colors are shifting in a way that, when you come home to your home, you want a place where you feel safe, and you want to feel comfortable, and you want to leave all of that anxiety outside the door.”

“As I talk about these trends, it doesn’t mean that the consumer’s whole house looks like Cottagecore or Regency. It’s really a mix of what makes her happy.”

“Canadians usually are very more fashion-forward. They like what’s up and coming. They’re not afraid to use the more trendier type of looks, and they seem to be more on the forefront.”

“For Mannington, I’m gonna say we’re going to hang our hats on more like these brown, mid-tone brown tones, like coffee shades because that’s where we’re seeing a lot of our flooring fit in.”

“Color is coming back in a strong way, and consumers are still using it.”

 “I think what we can all do for 2022 is focus in on understanding the trends from, you know, a visual standpoint. Use the internet. Go onto Pinterest. Go into Houzz. Type in simple words like ‘modern’ or ‘traditional’ and see what comes up. This way, it’ll help you make that connection with the consumer, to understand the words that she’s using when she walks into this store.”

Cam Overacker

“I know it has been good for our business in just that, with the amount of time and the attention and the changes that you speak about in the home. There’s been a lot of people renovating. There’s been a lot of money spent, and, being in the flooring business, we’ve been a benefactor of that.”

“It comes down to the comforting things in life, right? And as you say, we all want comfort and coffee tones…even if you don’t drink coffee, who doesn’t love the smell of coffee? From that standpoint, it puts you in a place of comfort without question.”

“Mannington never copies anybody. They lead the industry in style and design, and I hope that dealers continue to realize that.”

Tyler Yelland

“I wouldn’t say your job is easy because I don’t know what, you guys always seem to…It’s like if you’re looking for a beige, it’s ––’cause there’s like 8 billion shades of beige, I’m sure of it––somehow, you guys just seem to pick that ‘right’ beige.”

“I’m super excited about the Restoration launch this year, and the colors are home-run colors as well.”

“I love the tip about going online because I think it’s one thing is to try and connect with that consumer and…’cause so often do we take what the last experience we had and try and push it into all the other experiences. And, like you said, it’s regional in some, in some ways. But, it’s also different because every consumer has a different home or visual or whatever that they’re working with is different.”

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Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://primco.ca/ or contact your local sales rep. 

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