MARCH 23, 2022 Keeping Families Close: Primco Partners with Ronald McDonald House Charities® Family means the world to Primco. That’s not hyperbole; it’s the sentiment by which this company has operated for 75 years. Who better, then, for Primco to extend its philanthropic attention to than Ronald McDonald House Charities®? Cam and Tyler invited [...]

MARCH 9, 2022 What does the Primco team know about leveraging brand identity on social media? They know enough to ask an expert for assistance. Cam Overacker and Tyler Yelland chat with Tara Osipoff, executive vice president of Avana, about creating stronger emotional connections via social media and converting followers into real-life customers. [...]

FEBRUARY 23, 2022 The search for a luxury click vinyl flooring that combines flexibility and durability with elegance is over—introducing Stability™, Primco’s latest high-tech, more eco-friendly problem-solver! Cam Overacker and Tyler Yelland provide product intel from origin story to installation improvements and sneak-peak Stability’s debut at the PRIM-CON flooring event. There are multiple [...]

FEBRUARY 9, 2022 Swamped: Thoughts on the Insurance Industry with Chris Boschman from Exclusive Floors Natural disasters like floods can send homeowners reeling, but what happens after the water recedes? Remediation Manager Chris Boschman of Exclusive Floors takes Cam and Tyler through a typical restoration, offering insight into the assessment, insurance, and installation [...]

JANUARY 26, 2022 Colour, Style & Trends with Terry Marchetta, VP Residential Styling at Mannington It’s no secret that Mannington® is the fashion leader underfoot, but do you know how they decide on those winning looks? Terry Marchetta, vice president of residential styling at Mannington Mills, Inc., schools Primco’s Cam Overacker and Tyler [...]

JANUARY 12, 2022 Leave it to Primco, Western Canada’s premier flooring distributor, to turn lemons into exciting launches. Primco may have reluctantly bowed out of this year’s International Surface Event, commonly known as Surfaces, in Las Vegas, but Cam Overacker, Tyler Yelland, and the rest of the team are thrilled to announce PRIM-CON [...]

DECEMBER 22, 2021 What a year! Pandemics aside, Cam and Tyler agree: 2021 was the perfect time to launch a podcast about flooring. While they’ve got plenty of exciting plans for the future, the duo pause to look back at their inaugural season. Grab your favorite beverage and settle in for a *spirited* fireside [...]

DECEMBER 8, 2021 Imagine if every sales associate approached customer engagement focused on adding more value to each interaction. Cam and Tyler may know a lot about flooring, but the have the good sense to share the mic with an expert when it comes to explaining the nuances of value-added selling. Sales trainer, [...]

NOVEMBER 24, 2021 Community partnerships, targeted waste reduction, and...beekeeping? Social responsibility is more than a buzzy catch-phrase at Primco; it’s an essential component of company culture. Cam and Tyler introduce Primco’s social responsibility team and its efforts to serve communities in which the company operates. “Social responsibility [means] giving back in the communities [...]

NOVEMBER 10, 2021 Ready to talk about all that freight backed up in ports around the world? Or the consumer displeasure that’s stacked up right alongside it? It’s a mess. Cam and Tyler take on the topic with their trademark humor intact, breaking down this global phenomenon into flooring industry specifics. They also [...]