As the Regional Sales Development Manager in B.C., Brad is always positive and likes to live a high-energy lifestyle. An avid mountain biker, he is undoubtedly up for the next adventure, and that attitude is contagious to anyone who meets him.

A man of his word, Brad prioritizes honesty and trust in all situations. He feels the best part of his job is coaching customers and colleagues through tough decisions, and he achieves this decisiveness by finding common ground and striving to achieve it.

Brad is sure “nothing good can come without hard work.” Always believing in himself and those around him, he feels as though Primco’s company values align perfectly with his own. He knows; when you are always there for those in need, you can never let them down.